The Alt-Right’s Pepe the Frog Meme, Chaos Magick, and the Rise of Trump

By now, every Trump fan on the Alt-Right knows about Pepe the Frog, the Cult of Kek and their relation to Chaos Magick, thanks to the excellent summary of the synchronistic events at and Hillary Clinton’s help promulgating the Pepe on her website. 

Is the Cult of Kek just an elaborate troll? Is it, as Davis M.J. Aurini said in his YouTube video “Pepe, Kek, and the Rise of an Elder God,” actually a dangerous invocation of the Lovecraft-inspired deity Azathoth? Or is it Chaos Magick so powerful that it made Hillary Clinton faint when leaving a 9/11 memorial event? 

We’re surrounded by symbols that influence us on a subconscious level, whether they’re corporate logos or religious icons. Pepe the Frog isn’t any different, in terms of being able to rally Alt-Righters or trigger SJWs. But the more esoteric aspect of the Cult of Kek involves the frog’s use as a magical sigil. To understand that requires a brief summary of Chaos Magick. 

An Introduction to Chaos Magick and Sigils

Chaos Magick is based upon the tradition of Ceremonial Magick in Europe and America, which includes everything from summoning demons and talking to angels in the Christian tradition, complex initiation rituals using Egyptian god-forms in the Hermetic Order of the Golden Dawn, and the New Aeon Magick of Aleister Crowley. Chaos Magick was formed by a number of magicians who relaxed the rules, stripping Ceremonial Magick down to its core and focusing on experimentation. 

One of the most popular aspects of Chaos Magick is the use of sigils, which are symbols used to represent something else. Some magicians use more ancient sigils, like these related Venus depicted below:


Other magicians create their own sigils, like these drawn by Austin Osman Spare:


Nowadays, sigil magick is most closely associated with Chaos Magick. In Condensed Chaos, Phil Hine breaks down the process for a successful sigil. As in Ceremonial Magick, the operator must make a statement of intent about the magical operation—either verbalizing it or writing it down. That way the purpose of the sigil is completely clear, and any aberrant thoughts in your mind won’t change its intent. Next create the sigil. The next step is to project the sigil into the “multiverse.” This can be done through meditating on the sigil, having an orgasm while staring at the sigil, or doing a magical ritual to charge the sigil. Finally, forget the original intent of the sigil, because the whole point of using it is to tap into your unconscious mind, and thinking about your desire consciously interrupts that process. Another reason to forget about the sigil is to display confidence in its efficacy. Aleister Crowley wrote in Chapter XIX of Magick Without Tears about the “The Act of Truth” which he described as “devastatingly effective.” It involves such complete confidence in an outcome that you act like it’s already going to happen, “that an eager wish is an accomplished fact. a reasonable anxiety, entirely unfounded—and to act accordingly.”


A religious icon of Donald Trump and Pepe the Frog

Posting a Pepe the Frog meme fits this description of the process of sigil magic. For one, most people who post Pepe memes related to the 2016 presidential election know their intent—to help Donald Trump and to hurt Hillary Clinton’s campaign. But meme posters might want to spend more time clarifying their intent if they want to turn memes into actual sigils. Next, creating the sigil involves either finding an existing Pepe meme or creating a new one. Projecting the sigil is done by posting it online; however, to works on more planes just the physical, the posting process should be done in a state of gnosis. Given how worked up today’s keyboard warriors get, such an altered state might be achieved by some simply by being on the alternate world of the Internet. 

It’s obvious there could be some Magick involved in posting Pepe memes/sigils. Most who post these images probably aren’t aware of Chaos Magick, though, making the meme primarily effective on the level of Malkuth (the physical world and four elements). Because there are so many people posting Pepe memes, using the collective emotions, concentration and intensity of Trump supporters, it’s apparent the Pepe image has moved from a mere cartoon to an actual sigil with a lot of force behind it. And the fact that the image has clearly rattled the Clinton campaign and groups like the SPLC and ADL lends even more credence to Pepe’s status as magical sigil. 

Another thing that’s happening with Pepe/Kek is that all the energy focused on the memes is creating an egregore, defined either as a kind of collective mind or as an actual entity. As more Pepe/Kek memes are shared, as more people think about him and his attributes as “bringer-in of light,” the more powerful he will be. Even if Pepe isn’t an avatar of a more ancient god, it doesn’t matter since he’s being created as a new thought form on his own. (See Magical Use of Thought Forms for more.) But who exactly is Pepe? 

Pepe As an Incarnation of Kek, and His Confusion with Heqet  

Donald Trump is said to be the Egyptian god Kek’s choice for president, and Pepe the Frog is interpreted as an incarnation of Kek. Others interpret Pepe/Kek as Kalki the destroyer, who will appear at the end of the Kali Yuga. 

Kek is the “bringer-in of light,” and was one of the eight Egyptian deities of primordial chaos (called the Ogdoad) worshipped in Hermopolis. One of the four male-female pairs of the Ogdoad, the god Kek and goddess Kauket, expressed the aspect of darkness of primordial chaos. Interestingly, all the gods in the Ogdoad were depicted as men with the heads of frogs; their female companions with the heads of serpents, as seen below. 


In some accounts, the Ogdoad were said to preside over a Golden Age in which order (Ma’at) “came from the heavens and was united with those who were on the earth” and there was no evil, scarcity or suffering. The cosmogony involving the Ogdoad originated in Hermopolis, which is significant because it was the center of the cult of Thoth, the god of knowledge, communication and magick. The ancient name for the city was Khmun, meaning “eight-town” after the Ogdoad. His devotees say that Kek has now returned to usher in another Golden Age. (Which is not too far off-base—see my post “Will the Election of ‘God Emperor Trump’ Bring a Mini-Golden Age?”)

Some confusion has arisen because images of the goddess Heqet have been mislabeled on Alt-Right sites as being images of Kek. Heqet is also a frog-headed deity, but she’s not part of the Ogdoad and is a fertility goddess (associated explicitly with the final stages of the Nile flooding, the germination of corn, and the last stages of childbirth). Heqet was said to have breathed life into Horus, and as Horus became associated more with his father Osiris, Heqet subsequently became associated with Osiris’ resurrection. 

Meme showing Isis as the Statue of Liberty, Trump as the sun-god Horus, and Pepe's (in this case probably Heqet) breathing life and resurrection into the child

Meme showing Isis/Mary as the Statue of Liberty, Trump as the sun-god Horus/baby Jesus, with Pepes surrounding the shrine

Heqet is not the female form of Kek, as one site reports. (Kek’s female companion was the snake-headed Kauket.) Heqet’s cult dates to the early dynastic period, lasting from around 3100 till 2686 B.C., prior to the Old Kingdom when the Ogdoad and Kek were worshipped. Heqet is said to be associated with Kek, but the nature of that association is unclear. It may be as simple as both being frog-headed deities. Most often Heqet is said to be the wife of Khnum, the ram-headed god of creation and source of the Nile River (quite a similar name to Khmun, the original name of the city Hermopolis where Kek was worshipped).  


This frog statue is of the fertility goddess Heqet, as evidenced by her name written in hieroglyphs on the base. The two frog-headed deities are also Heqet. They are obviously female because they’re wearing dresses.


Heqet in hieroglyphs

Interestingly, statues of Heqet are currently sold out on every site on the Internet. One is listed for more than $1,000 on Amazon. The hieroglyphs on the statue, interpreted as a person sitting in front of a computer, spell Heqet’s name. When the hieroglyphs for Heqet are depicted elsewhere, they show the “person” as being a frog, though it still looks like the frog is looking at a computer. 

As a fertility goddess, it’s not entirely inappropriate for Heqet to be used as an Alt-Right symbol in addition to Kek. The Alt-Right wants to increase fertility rates of Western women and have a bountiful America in terms of crops and jobs. The fertility aspect of Heqet could also help to multiply Pepe/Kek’s influence in the world, and help seeds be planted in more minds. 

trump-acceptance-speech-darkBut perhaps the confusion of Kek with Heqet is just another synchronicity, considering Kek is associated with darkness and chaos. Notice also the synchronicity of how Trump’s acceptance speech at the RNC was labeled as “dark” by about every mainstream media outlet. And in her Alt-Right speech, Hillary Clinton labeled Trump as trafficking in “dark conspiracy theories.” When talking about conspiracy theories investigated by Alex Jones, she said she didn’t know “how dark their heart must be to say things like that.” It’s like they unconsciously recognize Kek’s influence, since Trump’s message is one of hope and light, not darkness.

Regardless of exactly what type of magic is going on with the Pepe/Kek memes, a movement is forming. A friend of mine who recently started using a Pepe avatar reported feeling more elated, confident and having more success. And despite the fake hand-wringing by the Left about Trump’s locker room talk decades ago, in the second and third presidential debates he showed he was still on top. Praise Kek!